Trademarks
A name that only you can sell under
A registered trademark is the right to stop others selling under a name or logo that customers could confuse with yours, everywhere the law reaches.
Most of my trademark work is for small brands: a coffee roaster, a clothing label, a software studio, a podcast. We start with a search, so you learn about a conflict before you have paid for packaging, and we file only the classes you need.
What this covers
Business and product names
Logos and design marks
Taglines
Office action responses
Renewals and maintenance filings
Cease-and-desist letters

From idea to registration
A federal application usually takes about a year from filing to registration. Here is what happens in it.
- 01
Step 1: Search
I search the registers and the market, and send a written opinion within a week.
- 02
Step 2: File
You review the application before it goes in. You get the serial number the same day.
- 03
Step 3: Examination
An examiner reviews it, often months later. If they raise an issue, I answer it.
- 04
Step 4: Registration
Once it publishes and no one opposes, it registers. I calendar every renewal.
Trademark work, at a flat fee
Clearance search
Federal, state and common-law search with a written opinion.
Application
Drafting, filing and one office action response.
Further office action
Quoted and agreed before I write it.
Cease-and-desist letter
A firm letter to someone using your mark, and one follow-up.
USPTO filing fees are separate and passed through at cost.
Trademark questions
Should I register my business name or my logo first?
Usually the name. It protects the words however they are styled, while a logo registration protects only that design. Many brands file the name first and the logo once it settles.
Can I use the ® symbol now?
Only after the mark registers with the USPTO. Until then you can use ™, which claims the mark without saying it is registered.
Is an LLC name the same as a trademark?
No. Forming an LLC reserves the name on the state's business list. It does not give you the right to stop someone else selling under it.